Friday, June 10, 2011

3×1 Store Opening

Even if you’ve never heard of Scott Morrison, we’ll venture to guess that you’re probably familiar with his two highly successful denim companies, Ernest Sewn and Paper Denim & Cloth. Having grown both of those labels into household names, Morrison is now moving on to a new project called 3×1 (the name comes from 3×1 right hand twill, a standard weaving construction). Located in the heart of New York City, 3×1 is a new retail concept store that has a full-fledged, in-house denim manufacturing facility where shoppers can actually stand by and watch as a team of craftsman assembles a pair of jeans. Stocking a small selection of the limited-edition merchandise that’s being produced in-house (up to 25 pieces per day), 3×1 will sell both men’s and women’s apparel.

15 Mercer St.
New York, NY 10013
United States

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