Paul Smith’s Flagship Store In Seoul

Traditional English gent Paul Smith has opened his three story flagship store in Seoul. The futuristic architecture of the exterior is proper for the Seoul scene and fits to perfection with the surrounding architecture, yet the inside, stays true to the Paul Smith brand in every which way. Each of the three floors inside the store vary in design based on which Paul Smith collection it houses. Large central spiral staircases with decorative iron railings reach up through all floors as striped walls wrap around them displaying actual art from Mr. Smith’s personal collection. The third floor houses Paul Smith’s woman’s collection where cut out holes in the sloped roof create an interesting array of natural lighting which projects through the space.