Tuesday, April 19, 2011

Karim Rashid’s Yogurt Watches

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Lactose intolerant folks rejoice! There’s a new line of ‘yogurt’ for all to enjoy, and with delectable flavors like lime, blueberry, and raspberry no less. New York based fashion brand NOOKA has teamed up with the one and only Karim Rashid to create a new line of arm candy titled, “Yogurt.” The bold, colorful watches are based on the synergies of “democratic design” and “universal language.” “Yogurt” is their first circular design, utilizing soft, malleable polyurethane. The watch face displays digital hexagons that comprise the hour, while minutes tick away encircling the outer display of the watch. This tasty timepiece also features sleep mode, in addition to a 12 and 24 hour display mode. Now that’s a fresh watch that’s ripe for the picking. ($130)




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