Creative Ad: Augmented Reality Angels

Lynx (aka Axe in America) recently launched a brilliant augmented reality campaign at Victoria Station in London. British ad agency BBH put signs on the floor, telling travelers to look up at a giant video screen. On the screen, they saw an image of themselves, plus the angels. As this video shows, the reactions ranged from surprised to somewhat lewd.

To increase impact, the agency created a social media campaign titled “Lynx Excite Fallen Angel.” Once users visited through Facebook, they could see if they were the one chosen person who had the ability release the archangel.

Lynx website
BBH website